Boxley Scout Outfitters Logo
Logo design for a client's business, Boxley Scout Outfitters, an outdoorsman gear supplier. The client wanted the logo to look fairly modern with a vintage feel to it.
I began with sketches for minimal and illustrative lettering styles, and then did
a few type explorations based on the client's pick. With consent from the foundry,
I personalized the main font by modifying a few characters and adding a ligature.
In the end, I added a frame, the city where the company is based, and a tagline.
Original thumbnail sketches exploring minimal and illustrative designs. I incorporated Boxley Scout's flagship knife in some of the illustrative sketches.
I did a mock-up of what the different types would look like with a frame.
The design I came up with looked too similar to another similar company's, so I went back to the drawing board.
This is the final logo text I came up with after the sketch update.