Boxley Scout Outfitters Logo

Logo design for a client's business, Boxley Scout Outfitters, an outdoorsman gear supplier. The client wanted the logo to look fairly modern with a vintage feel to it. 

I began with sketches for minimal and illustrative lettering styles, and then did

a few type explorations based on the client's pick. With consent from the foundry,

I personalized the main font by modifying a few characters and adding a ligature.
In the end, I added a frame, the city where the company is based, and a tagline.

Original thumbnail sketches exploring minimal and illustrative designs. I incorporated Boxley Scout's flagship knife in some of the illustrative sketches.

press to zoom

Type explorations.

press to zoom

I did a mock-up of what the different types would look like with a frame.

press to zoom

The design I came up with looked too similar to another similar company's, so I went back to the drawing board.

press to zoom

This is the final logo text I came up with after the sketch update.

press to zoom

Final logo.

press to zoom