— CLIENT
Sightline Hospitality
— ROLE
Web Design
Graphic Design
Collateral
— TOOLS
Adobe InDesign
Adobe Photoshop
— DATE
2019
The Challenge
In 2019, the well-established independent hotel management company Kokua Hospitality merged with Filament Hospitality, an experiential travel visionary, to form Sightline Hospitality. The new brand brings together people, places, and possibilities to redefine hotel management, whether for big box branded, soft branded, or independent hotels. Its philosophy is “soulful stays,” the kind that stay with you long after you’ve gone. The website had to introduce a brand-new company while showing that it was built from two distinct ones.
The Approach
I used split-screen parallax scrolling images of the company’s collective properties. As visitors scroll, the two halves move together, visually echoing the two hospitality management companies joining forces to create something new. What is uncovered underneath is the copy of the webpage.
The Result
The site gave Sightline a distinctive digital identity at launch. The merged company started with 14 hotels and 1,870 rooms. In November 2024, Sightline merged with PM Hotel Group, adding 22 properties to PM’s portfolio, and the combined company now operates under the PM Hotel Group name. As a result, the original Sightline site is no longer live, but you can view a walkthrough video of the site below.
Designed at Creative:MINT.
