— CLIENT
Mayors for a Guaranteed Income
— ROLE
Branding
Social Media
Digital
— TOOLS
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
— DATE
2023
The Challenge
In June 2023, It's Basic, a documentary following guaranteed income recipients, directed by Emmy winner Marc Levin and executive produced by former Stockton Mayor Michael Tubbs, premiered at Tribeca. From there, Mayors for a Guaranteed Income took it on the road for a 16-month, 32-city national tour of screenings, panels, and community conversations. They needed a brand for the tour that could carry the weight and urgency of the movement, and they needed it fast.
The Approach
In collaboration with Cultivate Strategies, I designed the tour's branding on a tight deadline. I leaned into typefaces inspired by vintage protest signs, added a weathered halftone texture reminiscent of old newsprint, and layered in brushstrokes to keep it feeling human rather than corporate — landing on something with the gravitas of a vintage political poster.
The Result
The brand traveled with the tour to cities from Long Beach to Boulder to Newark, showing up at premieres alongside mayors, guaranteed income recipients, and local leaders. The screenings sparked real momentum: in Alameda, for instance, the mayor cited the film's Stockton story as part of what pushed her to bring a guaranteed income pilot to her own city. Getting to put a visual identity behind a movement I believe in, one that's actually changing local policy, is some of the most meaningful work I've done.
