Alisa Damaso

— CLIENT

AAPI Cocktail Week:

San Francisco Bay Area

— ROLE

Logo

Branding

Illustration

Social Media

Digital

Print

Environmental

— TOOLS

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

— DATE

2023-Present

The Challenge

In spring 2023, Kevin Diedrich, owner of Pacific Cocktail Haven and Kona's Street Market, decided to revive San Francisco's cocktail week tradition, dormant since 2013, with an AAPI-focused spin. He needed a full brand identity, and he needed it in about four weeks.

The Approach

Under that tight timeline, I built the brand from the ground up: a responsive logo with variations, illustrations, typography, photo treatments, digital and print flyers, social graphics, environmental signage, and merchandise. I wanted the identity to feel as welcoming as PCH and Kona's themselves: playful, nostalgic, and rooted in community.

The Result

The inaugural AAPI Cocktail Week launched May 8–11, 2023, and the brand identity I built has carried the event ever since. It's now in its fourth year, drawing international bartenders from World's 50 Best Bars, dozens of partner bars, and coverage from outlets like Axios and KRON4 — a lasting brand built in under a month.

Event photos courtesy of Kevin Diedrich and Allison Webber.